Thursday, February 7, 2008

Fitness: What is Zumba??? - Video

Zumba
What is Zumba???

I'm sure you have hear of Zumba before??? lots and lots of people are talking about it and how fun it is, they say Zumba is a great way to workout, to lose weight because if fun, I'm sure that is better to exercise dancing and being on the flor doing crunches. So what is really Zumba???


Zumba Concept Video


Check the information below and find out.



Abour Zumba
Zumba combines high energy and motivating music with unique moves and combinations that allow the Zumba participants to dance away their worries. It is based on the principle that a workout should be "FUN AND EASY TO DO" allowing Zumba participants to stick to the Zumba Fitness program and achieve long-term health benefits. Zumba is a “feel-happy” workout that is great for both the body and the mind.


ZUMBA is a fusion of Latin and International music - dance themes that create a dynamic, exciting, effective fitness system! The routines feature aerobic/fitness interval training with a combination of fast and slow rhythms that tone and sculpt the body. Zumba utilizes the principles of fitness interval training and resistance training to maximize caloric output, fat burning and total body toning. It is a mixture of body sculpting movements with easy to follow dance steps.

HISTORY

Celebrity fitness trainer, "Beto" Perez, stumbled upon the concept of Latin inspired fitness in his native country of Colombia (South America) in the mid 1990's. One day, he walked into his class and realized that he had forgotten his aerobics music, and his only option was to grab whatever tapes he had in his car. Beto’s tapes were comprised of the songs that he loved, the traditional Latin salsa and merengue music with which he had been raised. But it was a challenge to improvise a whole class on the spot using non-traditional aerobics music. Beto rose to the challenge and from this last-minute improvisation was born a revolutionary fitness program – Zumba! The class soon became the most popular class at his fitness facility.

In 1999, after his success in Colombia, Beto brought the class to the United States, where he was approached by entrepreneurs Alberto Perlman and Alberto Aghion to create a global company based on the Zumba fitness philosophy. The three young entrepreneurs then set a goal to offer Zumba classes all over the world.

In 2002, Perlman and Aghion secured a deal with a large infomercial company to launch the concept nationwide resulting in the sale of hundreds of thousands of videos to the US market. The overwhelming response created a demand for more Zumba instructors, and Zumba created an instructor training program. The program was an instant success. By September 2006, there were over 2000 Zumba instructors worldwide.

In 2003, Zumba teamed with Kellogg's to develop a fitness campaign for the Hispanic market. Kellogg's has since expanded the campaign to five additional countries and has consistently renewed the relationship with Zumba every year. Zumba has been featured in over 1.5 million boxes of Special K cereal around the world.

The following year, in 2004, Zumba launched a successful infomercial campaign in Spanish for the US Hispanic market and Latin America, increasing sales to more than 2.5 million DVD’s in over 30 countries.



Zumba Educational Division

In 2005, the demand for Zumba instructors across the nation and abroad spurred the creation of the Zumba’s Educational Division. To ensure integrity and quality above and beyond the industry standards, the Educational Division has over 50 years of combined industry experience in their Vice President, Petra Robinson and Educational Director, Koh Herlong. Our two industry leaders have aided in the development of fitness industry standards over the past 25 years and now bring to Zumba their expertise and experience.

Under their guidance and leadership, Zumba has aligned with AFAA (Aerobic & Fitness Association of American), ACE (American Council on Exercise), IDEA (the world’s largest association for fitness professionals), SCW Fitness Education, Can-Fit-Pro (International Trade Show & Conference in Canada), and many top national fitness facility chains and organizations.

The Educational Division was specifically designed to complement the creative direction and innovation of Beto Perez, Creative Director and Co-Founder of Zumba. Under Beto’s guidance, the Educational Faculty provides Zumba Instructor Workshops worldwide.

Currently, Zumba offers:

1. Zumba Basic Skills Instructor Training workshop which allows instructors to teach basic Zumba classes.

2. Zumba Gold workshop for the active older adults and the deconditioned exerciser.

Zumba has several other workshops and programs set to launch in late 2007


This information is from Zumba official website.
zumba.com

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